Our ultimate goal is to form profitable and returnable investments by fostering open, long-term and trustworthy partnerships between prospective investors and bankable African healthcare businesses.
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The Sierra Leone health system is currently heavily challenged by the Ebola Virus Disease (EVD) outbreak. The first case of Ebola was identified in Sierra Leone in April and May 2014. In July 2014, a national emergency was called by the President’s Office Since then, a total of 8600 cases were confirmed and 3538 deaths are reported.
Marketing in health care is unique
There are a number of ways marketing in health care industry is unique.
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First, it relates to all functions of modern marketing themselves. These functions constitute challenges because operations and processes in health care systems are a combination of a myriad of specialties executed by many people. This makes the task not easy for the marketing managers to explain their business to outsiders.
The following blog is an excerpt of a very popular article Steven Adjei wrote for the Pharmaceutical Executive magazine in May 2014 regarding the factors affecting FDI in the healthcare sector in sub-saharan Africa. This article was born after a year of research, where over 100 papers were studied, and over 30 healthcare and investment experts on the continent were interviewed. According to the results of the research, five areas were identified: